Our System

Within each month, we do one cycle of our system.

The system has six buckets: Research, Ideation, Creation, Editing, Management, and Communication.

Step 1: Research

It starts with finding out “what” to create.

To begin, we have a conversation focused on completely understanding your brand and goals
Next, our team combs books, articles, and blog posts from you, getting an idea of your knowledge, and what might resonate with your audience.
Finally, we analyze the competition. Others, in your space, who are succeeding with their digital presence. We use this to inform our strategy and topics.

Step 2: Ideation:

This is the foundational point of our content journey.

Step 3: Creation

This is where the magic happens. In just 1.5-2 hours, we create a month’s worth of high quality, valuable content for your socials.

Note: Have a great shower thought? Do a speaking event outside of the content call? If you want content edited outside of the content call, you’re able to drop it into our inbox at any time.

Once a month we’ll get on a video “content” call via riverside (mobile recording studio)
On the call we come prepared with moral support and the hooks/niche-focused questions created in ideation. All you have to do is show up and be yourself
In around 1.5-2 hours, we help you create 30-40 valuable clips with these interview style questions
Waalah, your content creation is done for the month

Step 4: Editing

Your work for the month is finished but ours has just begun…standout and be an authority figure in your niche with great editing

We’ll manually pick the best clips from the call, cut out jumbled speech and bring video/audio quality to the highest level
Once the clips are prepared we’ll add engaging subtitles, B-roll footage, and call to actions
The graphic team will then create thumbnails for each video and image based posts to have a full tray of content

Step 5: Management

Quality + volume is the winning formula. Here is how we achieve both…

Getting logged into and optimizing all of your social media
Writing in-depth captions to go along with the content focused on increasing engagement while staying authentic to you.
Posting videos across 5-7 platforms (Instagram, Facebook, Twitter, Linkedin, Youtube, TikTok, Pinterest) every day.
Static and graphic posting to break up the video content
Engagement in the comments section
Strategic posting strategies emphasizing SEO friendly keywords, proven hashtags, trending sounds, and more.

Step 6: Communication

So how do you know it’s working?