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OUR System

Within each month, we do one cycle of our system.

The system has six buckets: Research, Ideation, Creation, Editing, Management, and Communication.

Step 1: Research

It starts with finding out “what” to create.

  • To begin, we have a conversation focused on completely understanding your brand and goals
  • Next, our team combs books, articles, and blog posts from you, getting an idea of your knowledge, and what might resonate with your audience.
  • Finally, we analyze the competition. Others, in your space, who are succeeding with their digital presence. We use this to inform our strategy and topics.

Step 2: Ideation:

This is the foundational point of our content journey.

  • Based on our research we create a database of topics, questions, and hooks that will connect with your ideal audience
  • We share this with you, and make any adjustments per your feedback

Step 3: Creation

This is where the magic happens. In just 1.5-2 hours, we create a month’s worth of  high quality, valuable content for your socials.

Note: Have a great shower thought? Do a speaking event outside of the content call? If you want content edited outside of the content call, you’re able to drop it into our inbox at any time.

  • Once a month we’ll get on a video “content” call via riverside (mobile recording studio)
  • On the call we come prepared with moral support and the hooks/niche-focused questions created in ideation. All you have to do is show up and be yourself
  • In around 1.5-2 hours, we help you create 30-40 valuable clips with these interview style questions
  • Waalah, your content creation is done for the month

Step 4: Editing

 Your work for the month is finished but ours has just begun…standout and be an authority figure in your niche with great editing

  • We’ll manually pick the best clips from the call, cut out jumbled speech and bring video/audio quality to the highest level
  • Once the clips are prepared we’ll add engaging subtitles, B-roll footage, and call to actions
  • The graphic team will then create thumbnails for each video and image based posts to have a full tray of content

Step 5: Management

Quality + volume is the winning formula. Here is how we achieve both…

  • Getting logged into and optimizing all of your social media
  • Writing in-depth captions to go along with the content focused on increasing engagement while staying authentic to you.
  • Posting videos across 5-7 platforms (Instagram, Facebook, Twitter, Linkedin, Youtube, TikTok, Pinterest) every day.
  • Static and graphic posting to break up the video content
  • Engagement in the comments section
  • Strategic posting strategies emphasizing SEO friendly keywords, proven hashtags, trending sounds, and more.

Step 6: Communication

So how do you know it’s working?

  • We monitor and analyze content performance across all platforms, adjusting strategy accordingly
  • We offer Bi-weekly and monthly performance review calls diving into these analytics as well as our KPI’s (key performance indicators)
  • You’re free to message us via our private group chat at any time.

90 Day Roadmap

📝 Week 1: Onboarding, Research & Ideation (Day 1-7)

  • Day 1-2:

    • 📋 Onboarding Questionnaire: We start by understanding your brand, goals, and audience.
    • 🗂️ Set up your private Google Drive for easy content and document management.

  • Day 2-3:

    • 📞 Onboarding Call: We dive deep into your brand with a 30-60 minute call to cover:
      • Brand goals and audience targeting.
      • Social profile setup (NDA protected) and competitor analysis.

  • Day 4-5:

    • 🔍 Content Research & Strategy: We begin building your content strategy, researching topics, hooks, and ideas based on your goals and audience.

  • Day 6:

    • 💡 Content Ideation: We share your curated content ideas at least 48 hours before the content creation call for feedback and adjustments.

🎥 Week 2: Content Creation & Collection (Day 8-14)

  • Day 6-10:

    • 🎬 Content Creation Call: In a 1.5-2 hour session, we batch-record a month’s worth of engaging content.
    • 🎤 We focus on short-form clips, long-form videos, and key talking points to capture the essence of your brand.

  • Day 9-10:

    • 🎞️ Editing Begins: We get to work on your content, producing samples for your review and feedback.

  • Day 11-14:

    • 📅 Posting Begins: Your first week of content goes live! We start posting across platforms, making sure everything is optimized for maximum visibility and engagement.

🎨 Week 3: Editing, Sample Approval & Continued Posting (Day 15-21)

  • 🖥️ Editing in Full Swing: We continue editing your 30+ short-form clips, 4 long-form YouTube videos, and 20+ written pieces.

    • Thumbnails, subtitles, and calls to action are added to make your content shine. 🌟

  • 🔄 Client Approval: You review the samples, and we fine-tune them to perfection.

  • 📲 Continued Posting: We keep posting daily, ensuring no gaps in your online presence. Engagement and interactions with your audience are maintained at all times.

📈 Week 4: Posting Continues & Month 2 Preparation (Day 22-30)

  • Ongoing Posting: Your content continues to roll out across all platforms, and we handle community engagement by responding to comments and sparking conversations. 💬

  • 🔮 Month 2 Strategy: We analyze the performance of your content and begin planning new ideas and hooks for Month 2. You’ll receive fresh content ideas for approval, and we’ll schedule your next content call.

  • 🎯 Strategy Call: We conduct a performance review, going over the initial metrics and ensuring we’re on track to meet your growth goals.

Month 2: Optimizing & Refining

✂️ Week 5-6: Editing Month 2 Content & Posting Transition (Day 31-40)

  • 🎥 Month 2 Editing: We start editing the content from your Month 2 content call, refining videos based on Month 1 performance data.

  • 🚀 Posting for Month 2: Your Month 2 content begins posting on Day 40, keeping your momentum going and ensuring a seamless transition.

💡 Week 7: Content Creation for Month 3 (Day 41-50)

  • Content Ideas for Month 3: You’ll receive a fresh set of content ideas, optimized for trends and audience preferences, at least 48 hours before your next content creation call. 💬

  • 📹 Content Creation Call: We hold another 1.5-2 hour session, capturing engaging content for Month 3.

🔄 Week 8: Posting, Editing & Review (Day 51-60)

  • ✍️ Editing & Refinement: Your Month 3 content is edited with audience engagement and performance in mind. We tweak visuals, messaging, and CTAs to maximize effectiveness.

  • 📅 Daily Posting Continues: Month 2 content continues to go live, keeping your audience engaged and building connections.

  • 📊 Performance Review: We conduct a thorough review of content performance, identifying what works best and making any necessary adjustments to improve future engagement.

Month 3: Continuous Growth & Strategic Refinement

📲 Week 9-10: Posting for Month 3 Begins & Planning for Month 4 (Day 61-78)

  • 🔄 Month 3 Posting Begins: Your new content is scheduled and goes live across all platforms, building on the successes from the previous months.

  • 🎯 Planning for Month 4: We take insights from performance reviews and audience engagement to create an even stronger content plan for Month 4. New ideas are developed, and the content creation call is scheduled.

📊 Week 11-12: Finalize Month 4 Content & 90-Day Review (Day 79-90)

  • 🔍 90-Day Review: We take a step back to assess the overall success of your content strategy. We review growth metrics, audience engagement, and content performance, identifying key strengths and areas for future improvement.

  • 🎥 Month 4 Content Ready: We finalize Month 4 content and ensure a smooth transition so your content strategy continues without any interruptions.

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